AFA 18th Anniversary

18th Anniversary 172 www.afamag.com | w ww.incollect.com Lane and his former colleague at Pendleton’s Lithography, John W. A. Scott, formed their own publishing and printing partnership in 1844. Like Lane, Scott was interested in a career as a fine artist and he started exhibiting paintings at various venues, including the prestigious Boston Athenaeum. Lane and Scott and the other apprentices in the Pendleton and Moore companies had learned business skills as well as artistry. Lane’s fellow apprentices—John H. Bufford, Nathaniel Currier, and Moses Swett—all went on to manage lithography firms. One of Lane & Scott’s first-known commissions is this advertisement for “Oak Hall,” which appeared in a pamphlet entitled Oak Hall: or The Glory of Boston: A Poem in Four Parts , printed by Mead & Beal in Boston in 1844. According to the Preface, the “poem gives a descriptive account of the external and internal wonders of the celebrated fashionable clothing emporium.” Publishing a poem and an elegant depiction of a store’s interior in a trade catalogue was an innovative approach to advertising at the time. George W. Simmons’ Popular Tailoring Establishment. “Oak Hall.” Boston. Drawn by F. H. Lane. Lithograph by Lane & Scott’s Lithography, Boston, 1844. Lithograph on paper, 16 x 12¼ in. Boston Athenaeum; Gift of Charles E. Mason, Jr., 1981.