Incollect Magazine - Issue 3

Incollect Magazine 51 2022 Brown Jordan is launching a new showroom on the 3rd floor of the New York Design Center, with a custom built display space opening October 31. Started in 1945 in California and today based in Florida, Brown Jordan has always set the standard in luxurious outdoor furniture and designed living spaces with simple, beautiful and relaxed contemporary furniture that is timeless and, very importantly, durable. The brand’s iconic designs have lent their refined-yet- relaxed aesthetic to spaces in 5-star hotels, award-winning restaurants, and numerous residential projects. Even the White House in Washington D.C. has Brown Jordan furniture in the outdoor spaces. “This is a wonderful American business legacy story,” says Jason Weisenfeld, speaking on behalf of Brown Jordan. “We have been making furniture for America and Americans for over 75 years.” Weisenfeld says their expansive NYDC showroom will allow them to better connect with their current clientele and present several new collections alongside their classic design in ways that they might not have seen before. The brand is dramatically and radically expanding its offerings of outdoor furniture and, Weisenfeld says, “multiple new collections are coming next year in collaboration with well-known designers.” The use of innovative design and new materials remains at the core of everything Brown Jordan does with new collections that include furniture featuring luxury outdoor leathers, specifically engineered to withstand heat, sun, rain and snow. “This is real leather,” Weisenfed says. Brand Jordan has also been experimenting with outdoor velvet for some of their products. “We want to remain at the forefront of innovation,” he says. These new materials also bring an elevated sense of luxury to the products Brown Jordan produces. “Our products are increasingly used indoors as well today, so we need to be mindful of that. But our focus continues to be on making the very best, highest quality furniture for the indoor and outdoor lifestyle,” Weisenfeld says. Brown Jordan Continues to Set the Standard for Luxury Outdoor Furniture